Strength of MLS + The League Structure and Growth

After graduating from Washington & Lee University, and a little under seven minutes in the American Football League, Scott Miller worked in advertising, first in Boston, then in New York where he became Creative Director of McCann-Erickson.

In 1979 he founded Sawyer/Miller Group with David Sawyer. This pioneering strategic consulting group developed communications strategy for many political campaigns, corporations and institutions. Among Sawyer/Miller Group’s clients: Corazon Aquino, Vaclav Havel, Coca-Cola, Microsoft, Miller Brewing, Geraldine Ferarro, Boris Yeltsin, Drexel Burnham Lambert, Kim Dae Jung, Goldman-Sachs, Apple Computer, Virgilio Barco, USA for Africa/Hands Across America, Lech Walesa and The Better World Foundation. Sawyer/Miller also advised over 40 U.S. candidates for Governor or Senator and several Presidential campaigns.

Steven Jobs of Apple Computer hired Scott in the 1980’s. He asked for a strategy for their competition with IBM and Microsoft – based on the insurgent strategic principles Miller was developing and learning in politics. That work with Apple created the strategic foundation for Scott’s Core Strategy Group.

Core’s clients have included McDonalds, Verizon, CitiGroup, Microsoft, Coca- Cola, Google, News Corp., Johnson & Johnson, Highfields Capital, Gannett, World Wildlife Fund, Rio Tinto, Cox Communications, Women & Co., Pepsico, American Express, The Home Depot, the Walt Disney Company and our Special Operations Forces Command.

In 2012 Scott founded RealLeader.com with Pat Caddell and Bob Perkins, and in 2013 worked with First Lady Michelle Obama’s “Partnership for a Healthier America” initiative. During the 2014 elections, he co-founded “WeNeedSmith.com” and “A Promise to America” – both reform-focused, non-partisan political movements. In 2016 Miller, Caddell and Perkins provided strategic advice to Donald Trump.

Scott wrote Building Brandwidth with Sergio Zyman, former CMO of The Coca- Cola Company, The Underdog Advantage and The Leadership Campaign with David Morey and One More Customer with Fran Tarkenton, the Hall of Fame quarterback and serial entrepreneur.

Former Editor of the Times of London James Harding’s book Alpha Dogs is based on Miller’s work in politics. Scott is a member of the Council on Foreign Relations. He was included on several Who’s Who lists over the years, before realizing the listing is basically a marketing scam. Nevertheless, to his great embarrassment, he bought one faux marble plaque.

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